ALK Technologies - Technology that Drives Transportation - GPS Navigation Evolved

GPS Navigation Evolved
GPS Navigation Evolved

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Emma Cohen, Hotwire PR

David Quin,
Marketing Manager at ALK Technologies Ltd

Press Release: July 27, 2005

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Emma Cohen, Hotwire PR

David Quin, Marketing Manager at ALK Technologies Ltd

ALK Technologies Wins Microsoft Worldwide Mobility
Solutions Partner of the Year Award
CoPilot� Live developer wins the prestigious Mobility Solutions Sales and Marketing Partner
of the Year award at the Microsoft Worldwide Partner conference 2005

London UK/Princeton, NJ � July 27, 2005? ALK Technologies Ltd, the European Division of ALK Technologies Inc, today announced it has won the 2005 Mobility Solutions Sales & Marketing Partner of the Year Award at the Microsoft Worldwide Partner conference in Minneapolis.

The Partner of the Year awards recognise Microsoft Partners that have developed and delivered exceptional Microsoft-based solutions over the past year, which in the case of ALK, included the successful launch of its CoPilot® Live GPS Navigation Solution for Microsoft® Windows Mobile? -based Pocket PCs and Smartphones through T-Mobile in the UK. ALK was selected as the winner from over 1800 award entries and more than 9000 Microsoft partners.

CoPilot® Live is a system that enhances the power of a Microsoft® Windows Mobile ? -enabled Pocket PC or Smartphone, providing sophisticated satellite navigation with turn-by-turn directions both vocally and on-screen. The system is available in Europe, the USA and Australia and incorporates advanced route calculation technology which was developed over 26 years by ALK. This technology means that complex door-to-door trips across country borders can be easily calculated in seconds using a Pocket PC or Smartphone such as the T-Mobile SDA and MDA Compact.

T-Mobile is the first mobile operator to widely market a combined mobile phone satellite navigation solution in the UK. Since its launch, ALK and T-Mobile have worked in partnership to promote the concept of mobile phone navigation to customers, including retailer support initiatives and an integrated PR campaign. Of particular interest to business users is CoPilot?s live tracking service which uses the mobile internet to provide real-time location monitoring and the ability to send new destinations to the driver remotely.

In June, ALK Technologies became the official Navigation sponsor to the Gumball Rally, teaming up with T-Mobile and Microsoft to equip each of the 120 vehicles with an SDA Smartphone running CoPilot Live navigation and tracking. While the drivers were able to navigate the 3000 mile Pan-European rally without having to worry about getting lost, thousands of Gumball fans were able to log on to the ALK web site and monitor the rally?s progress around Europe.

?We are delighted to have received the Microsoft Partner of the Year Award,? said Michael Kornhauser, Managing Director, ALK Technologies Ltd. ?It?s a great endorsement not just of CoPilot® Live as a product, but also the dedication of the ALK Team and the amazing support from our partners like T-Mobile. We value our relationship with Microsoft very highly, and we are looking forward to working together to develop further products and partnerships around Windows Mobile in years to come.?

?Satellite Navigation is increasing in popularity across Europe and compelling offerings like CoPilot® Live are powering the trend,? said Steve Clayton, Mobility Channel Development Manager, Microsoft Ltd. ?ALK Technologies CoPilot® Live software enhances the power of Windows Mobile software to transform a mobile device into a sophisticated navigation tool. This application is a great example of the rich innovation possible on Windows Mobile software today.?

Simon Ainslie, T-Mobile UK Director of Sales commented: ?We are delighted to be in partnership with ALK and Microsoft. T-Mobile?s MDA Compact and SDA devices offered with CoPilot satellite navigation have proved to be extremely successful with customers. All of us know what a pain it is to get lost, run low on petrol, get into a traffic jam or just don?t know where we are. Now that can be a thing of the past.?

CoPilot Live is available for purchase with the SDA and MDA Compact through T-Mobile, and as an accessory compatible with all leading Windows Mobile Pocket PCs and Smartphones.

Contact ALK for further information and media evaluation opportunities.

About ALK Technologies Ltd

ALK Technologies delivers advanced European route planning and guidance systems through its award-winning GPS Navigation product family, CoPilot® Live. A subsidiary of ALK Technologies Inc. based in Princeton, New Jersey, the company benefits from over 25 years of transportation technology leadership.

ALK?s award-winning CoPilot® Live GPS Navigation solutions transform phones and Pocket PC PDAs into powerful satellite navigation systems with the additional benefit of integrated real-time location-tracking and messaging via the Mobile Network.

ALK has close partnerships with leading mobile operators, device manufacturers, automotive manufacturers, systems integrators and technology leaders. European Partners include

T-Mobile UK, Motorola, Microsoft, BMW Group, Ford, SEAT, Scania, Mio Technology NAVTEQ and TBS. ALK is the official navigation sponsor to the Gumball Rally, and received Microsoft Partner of the Year 2005 award for Mobility Solutions Sales and Marketing.


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