ALK Technologies - Technology that Drives Transportation - GPS Navigation Evolved

GPS Navigation Evolved
GPS Navigation Evolved

Media Contact

Emma Cohen, Hotwire PR

David Quin,
Marketing Manager at ALK Technologies Ltd

Press Release: March 3, 2005

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Emma Cohen, Hotwire PR

David Quin, Marketing Manager at ALK Technologies Ltd

T-Mobile launches market-first mobile satellite navigation
Door-to-door navigation across UK or Europe, route calculation,
voice and on-screen directions

  • Local maps and navigation. Local language directions
  • Exclusive on T-Mobile�s MDA Compact �Office in your Pocket� and smart phone SDA devices
  • Microsoft� Windows Mobile? Pocket PC applications

London, UK � 3rd March, 2005?T-Mobile today announces the launch of �CoPilot Live�, offered exclusively with T-Mobile�s new SDA and MDA Compact.

�CoPilot� adds highly accurate, turn-by-turn satellite navigation and real time location tracking to T-Mobile�s range of smart phones and �Office in your Pocket� mobile devices.

Spoken and on-screen instructions guide customers door-to-door across the UK or, as an additional option, Europe, re-directing if turns are missed. With incredibly detailed street maps that contain house numbers, petrol stations, hotels and, places of interest, a T-Mobile MDA or SDA with CoPilot Live provides customers with detailed local knowledge wherever they go.

Brian McBride, Managing Director of T-Mobile UK, said: �All of us know what a pain it is to get lost, run low on petrol, get into a traffic jam or just plain don�t know where we are. The lucky few have been able to enjoy satellite navigation in their cars or boats. Now it�s coming to your T-Mobile. It�s dead simple, dead accurate and dead useful. In a few years, what was the privilege of the few can be taken for granted by all of us. It�s another demonstration of the power of mobile as we enter the mobile internet age.�

The MDA Compact and SDA are the latest additions to T-Mobile�s �Office In Your Pocket?� suite of devices, providing customers with �their office when they�re out of their office� through fast internet and access to data and their office systems. They provide Microsoft Pocket PC, Microsoft Outlook, Microsoft PowerPoint, Instant Messenger, Internet Explorer and Media Player---and now GPS navigation.

CoPilot Live takes full advantage of the T-Mobile MDA Compact and SDA�s colour screens, powerful processors, loudspeakers and Bluetooth connectivity to provide drivers with accurate, dependable door-to-door guidance.

Simon Ainslie, T-Mobile UK�s Director of Sales, said: �We are always seeking ways to enable customers to do business where, when and how they want to and to make life simpler. Getting to the place you want to go to---and arriving on time---are pretty useful additions to the services we offer. Staying connected while on the road is not a bad idea either.� T-Mobile customers can choose to buy the devices as stand-alone, or in a package that includes CoPilot Live.

MDA Compact and SDA
The T-Mobile MDA Compact and the SDA bring your �Office in your Pocket� � complete connectivity, seamless secure internet and email access, familiar Windows Mobile-based operating system and a stylish �slip in it your pocket� design.

Both devices include standard mobile services, including voice calling and SMS. Both incorporate cameras and make it easy for customers to send and receive emails, access the internet or watch their favourite film clip or listen to their favourite music. Superior connectivity and security is standard with Bluetooth, Infrared and USB functionality included. In addition, the devices feature a mixture of Microsoft Pocket Outlook, Internet Explorer, PowerPoint, Instant Messenger, Media Player and PDF viewer.

The MDA Compact
MDA Compact offers full PDA functionality in a compact handset. T-Mobile customers can send and receive emails, view attachments in Word, Excel, PowerPoint and PDF and conveniently edit them using the large hi-resolution touch screen. The MDA Compact also features a 1.3 mega pixel camera with 2x zoom and MPEG4 video capability.

The SDA is a high-performance smartphone supporting the full range of Microsoft Windows mobile software with 32MB of memory for storing files, contacts and images.

Customers can store and play their personal video or music files - using the integrated Windows Media Player and the included stereo headset. Like the MDA compact, the SDA also enables email communication and access to the internet while on the move. Pocket Outlook is available for editing emails or maintaining calendar and contact data.


For further press information, images, product information or review, please contact:

T-Mobile Press Office
Laura Smith

Weber Shandwick Technology


Notes to editors- Pricing and Availability

  • The price of the devices is dependent on which price plan the customer selects. The RRPs are as follows:

MDA Compact offered with CoPilot®

Up to £319.99

SDA offered with CoPilot®

Up to £249.99

MDA Compact

Anything from free to £169.99


Anything from free to £89.99



  • Devices are currently available in stores across the UK and will be available by end of March via the website: or
  • Business customers can contact or alternatively email businessenquiries@

About T-Mobile
T-Mobile International is one of the world?s leading companies in mobile communications. As one of Deutsche Telekom`s three strategic business units, T-Mobile concentrates on the most dynamic markets in Europe and the United States. By end of 2004, almost 120 million people were using the mobile communications services provided by companies in which T-Mobile or Deutsche Telekom have a majority or minority stake. And all that over a common technology platform based on GSM, the world?s most successful digital wireless standard. This also makes T-Mobile the only mobile communications provider with a seamless transatlantic service.

T-Mobile also is partner of FreeMove, an alliance formed by four of Europe?s leading mobile companies - Orange, Telefónica Móviles, TIM (Telecom Italia Mobile) and T-Mobile ? to help their customers communicate as easily while travelling abroad as they do at home.

For more information about T-Mobile International, please visit

About Microsoft
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realise their full potential.

Microsoft and Windows Mobile are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at on Microsoft?s corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft?s Rapid Response Team or other appropriate contacts listed at

About ALK Technologies Ltd
ALK Technologies is a Global leader in the development of high-quality, user-friendly navigation and mapping solutions for private, commercial and corporate customers worldwide. With a 25 year heritage, and partners that include Scania, BMW Group and Motorola, ALK customers can be confident of award-winning route planning, guidance and satellite navigation technology. For every journey an ALK customer makes, they can be sure of always knowing where they are, whether on the road or on foot. With ALK Technologies, journeys are safe, enjoyable and anxiety-free.

ALK is a member of the Microsoft Mobility Partner Advisory Council (MPAC), a unique partner programme developed by Microsoft Corp. to serve as a focussed feedback mechanism for Microsoft Windows Mobile platform development, and provide leading companies with the tools and resources they need to bring the most innovative and successful mobility solutions to market.

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The names of actual companies and products mentioned herein may be the trademarks of their respective owners.


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