Press Release: March 3, 2005
FOR IMMEDIATE RELEASE
T-Mobile launches market-first mobile satellite navigation
London, UK ï¿½ 3rd March, 2005?T-Mobile today announces the launch of ï¿½CoPilot Liveï¿½, offered exclusively with T-Mobileï¿½s new SDA and MDA Compact.
ï¿½CoPilotï¿½ adds highly accurate, turn-by-turn satellite navigation and real time location tracking to T-Mobileï¿½s range of smart phones and ï¿½Office in your Pocketï¿½ mobile devices.
Spoken and on-screen instructions guide customers door-to-door across the UK or, as an additional option, Europe, re-directing if turns are missed. With incredibly detailed street maps that contain house numbers, petrol stations, hotels and, places of interest, a T-Mobile MDA or SDA with CoPilot Live provides customers with detailed local knowledge wherever they go.
Brian McBride, Managing Director of T-Mobile UK, said: ï¿½All of us know what a pain it is to get lost, run low on petrol, get into a traffic jam or just plain donï¿½t know where we are. The lucky few have been able to enjoy satellite navigation in their cars or boats. Now itï¿½s coming to your T-Mobile. Itï¿½s dead simple, dead accurate and dead useful. In a few years, what was the privilege of the few can be taken for granted by all of us. Itï¿½s another demonstration of the power of mobile as we enter the mobile internet age.ï¿½
The MDA Compact and SDA are the latest additions to T-Mobileï¿½s ï¿½Office In Your Pocket?ï¿½ suite of devices, providing customers with ï¿½their office when theyï¿½re out of their officeï¿½ through fast internet and access to data and their office systems. They provide Microsoft Pocket PC, Microsoft Outlook, Microsoft PowerPoint, Instant Messenger, Internet Explorer and Media Player---and now GPS navigation.
CoPilot Live takes full advantage of the T-Mobile MDA Compact and SDAï¿½s colour screens, powerful processors, loudspeakers and Bluetooth connectivity to provide drivers with accurate, dependable door-to-door guidance.
Simon Ainslie, T-Mobile UKï¿½s Director of Sales, said: ï¿½We are always seeking ways to enable customers to do business where, when and how they want to and to make life simpler. Getting to the place you want to go to---and arriving on time---are pretty useful additions to the services we offer. Staying connected while on the road is not a bad idea either.ï¿½ T-Mobile customers can choose to buy the devices as stand-alone, or in a package that includes CoPilot Live.
MDA Compact and SDA
Both devices include standard mobile services, including voice calling and SMS. Both incorporate cameras and make it easy for customers to send and receive emails, access the internet or watch their favourite film clip or listen to their favourite music. Superior connectivity and security is standard with Bluetooth, Infrared and USB functionality included. In addition, the devices feature a mixture of Microsoft Pocket Outlook, Internet Explorer, PowerPoint, Instant Messenger, Media Player and PDF viewer.
The MDA Compact
Customers can store and play their personal video or music files - using the integrated Windows Media Player and the included stereo headset. Like the MDA compact, the SDA also enables email communication and access to the internet while on the move. Pocket Outlook is available for editing emails or maintaining calendar and contact data.
For further press information, images, product information or review, please contact:
T-Mobile also is partner of FreeMove, an alliance formed by four of Europe?s leading mobile companies - Orange, Telefónica Móviles, TIM (Telecom Italia Mobile) and T-Mobile ? to help their customers communicate as easily while travelling abroad as they do at home.
For more information about T-Mobile International, please visit www.t-mobile.net
Microsoft and Windows Mobile are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at http://www.microsoft.com/presspass/ on Microsoft?s corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft?s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/presspass/contactpr.asp
About ALK Technologies Ltd
ALK is a member of the Microsoft Mobility Partner Advisory Council (MPAC), a unique partner programme developed by Microsoft Corp. to serve as a focussed feedback mechanism for Microsoft Windows Mobile platform development, and provide leading companies with the tools and resources they need to bring the most innovative and successful mobility solutions to market.
# # #
The names of actual companies and products mentioned herein may be the trademarks of their respective owners.